𖧹/△ Fulcra

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- > To answer this question, I embarked on a systematic literature review and screened the 50 journals that are broadly regarded as the leading journals in management for the search term ‘serendipity’. I then ‘snowballed’ (Flick, 2009) to integrate seminal works from other sources. Based on a systematic screening of the literature, I synthesized the managerially relevant research on serendipity, and developed a multi-level theory of (cul- tivating) serendipity that captures how, why, and when serendipity can emerge and be facilitated in the organizational context. Great explanation of how the author went from research question to method (systematic literature review) through to synthesis.

Page 3 - > I integrated event-based theorizing, sensemaking, and quantum-based approaches to management to develop a multi-level conceptualization of cultivating serendipity that captures how, why, and when serendipity evolves in the or- ganizational context. I define cultivating serendipity as ‘facilitating an interplay between unplanned events, individual effort, and organizational enablers and constraints that al- lows for surprising and valuable discoveries to emerge’.