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In 1917 a Russian guy, Viktor Shklovsky, came up with a word for this: defamiliarization

In 1917 a Russian guy, Viktor Shklovsky, came up with a word for this: defamiliarization. His argument, essentially, was that poetic language works as art because it’s more difficult to understand than everyday prose, and that this difficulty in parsing meaning could make the normal unfamiliar and therefore consciously artistic. It forces you into seeing the unfamiliar thing and the language or experience that got you there as art. — https://www.theverge.com/2018/10/27/18000792/alienation-is-the-most-powerful-online-brand
Up Next Next → If the language of depression and anxiety rules the internet, relatability is its cause; relatable accounts and posts — which I’m defining as ideas that mirror your lived experience — tend to earn the most attention https://www.theverge.com/2018/10/27/18000792/alienation-is-the-most-powerful-online-brand ← Previous Even very important things can be on cruise control and not on your mind https://gettingthingsdone.com/mindclear/
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