Can Snow Clearing Be Sexist?
And so the Swedish gender equality initiative team began to explore whet her snow clearing was sexist. Sure enough, they found the routine of clearing snow typically benefited men over women. In the winter, snow was cleared first on main roads leading into the city, benefiting commuters—who were mostly men. Foot- and cycle-paths were cleared last—not so good for pedestrians and cyclists, who were very often women traveling with children in pushchairs.
There was a cost to all this: 79% of pedestrian injuries occurred in winter, of which 69% were women. The estimated cost of these falls was SKr36m per winter, about USD$3.7m / £3m / €3.4m / Indian ₹279m. By clearing paths first, accidents decreased by half and saved the local government money.
Great action-based response to a stupid remark (“At least snow-clearing was something those ‘gender people’ can keep their noses out of,” someone had said, prompting this investigation).