Charisma Star, real name Charis Lincoln, has used the phrase “shining stars” to describe her viewers since the beginning of her career as a way to bring them closer. “By naming my audience, I feel that I have a very close connection to them, almost like a sister or BFF,” she tells The Verge.
She’s been extraordinarily effective at building that connection. Most of Lincoln’s 932,000 followers have never and will never meet her. Yet their dedication to her is undeniable, and it’s a perfect representation of the ever-expanding social phenomenon of parasocial relationships, wherein individuals attach affections to celebrity figures. The concept is more accurate than ever today, and it’s crucial to understanding the complications of life as an influencer or creator in 2018. — https://www.theverge.com/2018/9/17/17832948/youtube-youtubers-influencer-creator-fans-subscribers-friends-celebrities