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Today former Secretary of State John Kerry and former California governor Arnold Schwarzenegger declared war on climate change. The two led an all-star cast of lawmakers and celebrities to launch an initiative called World War Zero, which aims to get individuals, businesses, and governments to drastically slash greenhouse gas emissions. The initiative, for now, boasts a lot of glitzy names without many details on how it will achieve its goal. Its bipartisan founding members — which include Bill and Hillary Clinton, Richard Branson, Jimmy Fallon, Cindy McCain, and Al Sharpton, and more than 70 other notable names — plan to hold 10 million climate conversations” in 2020, The New York Times reported over the weekend.

Seems like an incredible effort. And it’s an excellent angle. War”—when declared by major public figures—certainly catches the public attention.

Kerry compared the urgency of climate change to the challenges facing America during World War II. When America was attacked in World War II we set aside our differences, united and mobilized to face down our common enemy,” Kerry said in a statement. We are launching World War Zero to bring that spirit of unity, common purpose, and urgency back to the world today to fight the great threat of our time.”

Of course, actually waging war doesn’t always garner the unity or have the results we aim for, especially when it’s a war against a social issue.

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