Research combining quantitative and qualitative methods have been around for a while, of course

Research combining quantitative and qualitative methods have been around for a while, of course. There’s a clichéd logic to mixed methods research–“quant” + “qual”, “hard” + “soft”. EPIC people have broken down assumptions about the quant/qual divide and reframe the relationship between ethnography and big data, but the fact is, mixed methods research combining ethnographic and data science approaches is still rare.2 Some examples are Gray’s (et al.) study of Mechanical Turk workers, Haines’ multidimensional research design, and Hill and Mattu’s investigative journalism, and Bob Evans’ work on PACO — https://www.epicpeople.org/data-science-and-ethnography/
    Next → → Ethnography is now used across anthropology, sociology, marketing, strategy, design, and other fields, but regardless of where it’s used, the core is about understanding people’s beliefs and behaviors and how these change over time https://www.epicpeople.org/data-science-and-ethnography/ ← Previous → The work of data science is increasingly ubiquitous—computational systems are there “in the wild” when ethnographers go into the field, and have consequences for the human experience that is so central to ethnographic understanding https://www.epicpeople.org/data-science-and-ethnography/
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