The most audacious commitment from Microsoft is its push to take carbon out of the atmosphere. The company is putting its faith in nascent technology, and it’s injecting a significant investment into a still controversial climate solution. Proponents of carbon capture, like Friedmann, say that the technology is mature enough to accomplish Microsoft’s aims. It’s just way too expensive right now. Microsoft’s backing — and its $1 billion infusion of cash — could ultimately make the tech cheaper and more appealing to other companies looking for new ways to go green.
Fantastic news. Carbon capture is a key opportunity for decelerating climate change. Hopefully more companies follow suit.
Memorial University of Newfoundlandfulcra.design
Helping changemakers change their worlds through systemic design and with innovation, leadership, and changemaking education.