My bank, fitness and workout apps, and food delivery services I haven’t used in months—those were some of the 30+ apps interacting with Facebook data. Ostensibly this data is used to personalize ads.
As of today, our Off-Facebook Activity tool is available to people on Facebook around the world. Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to.
Off-Facebook Activity marks a new level of transparency and control. We’ve been working on this for a while because we had to rebuild some of our systems to make this possible.
Now, thankfully, you can review these connections yourself and clear any history manually. Check out Facebook’s Off-Facebook Activity controls, and happy Data Privacy Day.
If the product is free, you are the product:
An antivirus program used by hundreds of millions of people around the world is selling highly sensitive web browsing data to many of the world’s biggest companies.
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