𖠫 Plotting Your Scenarios - Ogilvy and Schwartz - 1998

Published Jun 16, 2023

• Futures

In this chapter of Learning from the Future, Ogilvy and Schwartz present a classic technique in scenario planning: using critical uncertainties.

Ogilvy, J., & Schwartz, P. (1998). Plotting Your Scenarios. In L. Fahey & R. M. Randall (Eds.), Learning from the future: competitive foresight scenarios. Wiley. https://www.wiley.com/en-us/Learning+from+the+Future%3A+Competitive+Foresight+Scenarios+-p-9780471303527